§ 03
Field notes on the web, AI and automation — without the jargon.
move · click · use the force
What threatens a small business is not AI. It is the competitor who uses it to be everywhere at once — their hologram.
No magic price: the four items that make up the bill, the formula to estimate them on your own calls, and the cases where it is not worth it.
WordPress is twenty years old and rebuilds every page on every visit. A modern site shows up instantly, needs no plugins, and can stay entirely in Switzerland.
Email, files, hosting, analytics, AI: where to start, which alternatives really exist, and what is better left where it is.
What building agents taught me: the model is 5% of the work.
My default choices — and why I keep picking fewer moving parts.
The agenda I use, and the exercise that turns sceptics around.
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